Professional

  • Bill Petro is Senior Manager, Sales & Partner Development for EMC Corporation. Previously he held executive marketing positions at two Internet startup companies. For 11 years he was with Sun Microsystems, Inc. in International Marketing and Product Marketing. He has done extensive travel in Europe, Asia, Latin America, Africa, and the Middle East.
  • Bill launched Java technology worldwide, and has done extensive speaking on the Internet, E-commerce, telecommunications, enterprise management, storage, and supercomputing.
  • He has written a regular column in the British computer magazine Browser.
  • He has done volunteer work for:

Colorado Institute of Technology Transfer and Implementation (CITTI): Board of Advisors

University of Colorado, Colorado Springs - College of Business & Administration: Marketing Advisory Group

Technology Leadership Program (CITTI) : Marketing Team

View his review of a local entrepreneur’s business plan in the Colorado Springs Gazette newspaper

 

Click here for printable Resume

 

WILLIAM R. PETRO
1210 Popes Valley Drive
Colorado Springs, Colorado 80919
www.billpetro.com

INTERNATIONAL MARKETING LEADER / TECHNOLOGY EVANGELIST
 Accelerating Market Growth for the Enterprise and Its Products


PROFILE

• Experienced and award winning Senior Marketing Professional for globally respected technology providers including EMC Corporation and Sun Microsystems. A record of achievement in Senior Management roles driving Product Development, Marketing, International Market Development, Sales and Field Training.
• An accomplished Technology Evangelist, Public Speaker, Author and Humorist poised to leverage the leading edge of technology in pursuit of global market growth. Publisher of a widely-read blog at www.billpetro.com and a respected presenter at press and government briefings both domestically and internationally.
• Demonstrated expertise in Product Strategy Definition and International Market Development. Keynote Speaker at several successful Latin American and Asian Telecommunications Summits. A featured presenter at numerous Enterprise Computing Advantage Seminars and business conferences worldwide.
• An exceptional Sales and Marketing Manager consistently selected by management to develop today’s markets and build tomorrow’s top sales leaders and organizations. Delivered sales and partner sales certification training as well as press and customer presentations in Europe, Asia, the Middle East, Africa and Latin America.
• A highly regarded business mentor and coach who balances creativity with strategy to anticipate and identify business development opportunities and create new and unique solutions that define the essence of Marketing Best Practices.
• A quick study in any product or market with proven success in the marketing and advancement of IT, Storage and OS Technologies, Virtualization, Social Networking, Internet, ASPs, and Enterprise Management. Launched Java™ technology and SolsticeTM Enterprise Management product line worldwide.

 

EXPERIENCE

EMC CORPORATION, Colorado Springs, CO 2000-Present
A $13B Leader in information infrastructure management.
Senior Manager, Sales & Partner Development
Provided global direction to EMC’s direct and indirect sales forces through the delivery of training in products, strategy and messaging as well as sales methodologies and sales skills. Personally sold the EMC product at the enterprise level by delivering large scale presentations to clients’ senior management at Executive Briefing Center and customer conferences.

Achievements:
• Creatively enhanced the sales productivity of both Direct and Channel Sales professionals by delivering live sales methodology classes, creating and deploying a VMwareTM Sales Training curriculum and coordinating the development and utilization of eLearning software for Partner Sales Accreditation.
• Enabled the successful launch of several new products by personally training and developing EMC’s top Direct Sales Reps and Reseller Reps in key VARs.
• Set the stage for the development of EMC’s future sales leaders by creating worldwide Virtualization Training cross-functionally for Direct and Partner Sales Reps and driving the delivery of more than 2300 student training modules per year.

USA.NET, Colorado Springs, Colorado 1999-2000
A pioneer in web-based email technology and the world’s largest vendor of outsourced email service (ASP).
Senior Director, Business Development
Recruited by management to realize its vision for new markets, strategic OEM relationships, and more effective technology directions.

Achievements:
• Prompted the development of global and strategic business partnerships with large OEMs, platform vendors, and Wireless Information Device manufacturers including Palm and Blackberry.
• Initiated dialogue with the senior management of Research in Motion and Sun to promote USA.NET’s outsourced email offerings.

DMW WORLDWIDE, Colorado Springs, Colorado 1998-1999
A global developer of large-scale Telco billing systems and security software.
Director of Marketing
Conceived and established the company’s strategic marketing direction while managing an annual budget. Directed the development of Product Strategy, Definition and Positioning, Channel Strategy, and Product Release in close alignment with personally managed Marketing Communications initiatives including PR, Advertising Agency Management and Budgeting, Trade Shows, Press Relations and Product Launches.

Achievements:
• Refocused the company’s marketing direction by advocating the restructuring of its product portfolio, the utilization of early online ad placement, and the adoption of a corporate differentiating value proposition.

SUN MICROSYSTEMS, Colorado Springs, Colorado 1987-1998
$12B worldwide manufacturer of computers and software and the developer of Java™ technology.
International Marketing Development Director 1995-1998
Promoted the launch of Sun products around the globe. Spearheaded critical launch support through the delivery of sales, reseller and partner certification training, press and customer presentations and keynote addresses at numerous Telecommunications Summits, Enterprise Computing Advantage Seminars and business conferences.

Achievements:
• Led three waves of launch and promotion of Java Technology as Sun evolved the platform to educators, government officials, military, students, and corporate executives across numerous industries worldwide.
• Drove the adoption of Solstice Enterprise Management product by companies in Europe, Asia, Middle East, Africa and Latin America.

Senior Product Marketing Manager 1992-1995
Guided the marketing of System Management and Storage Management products. Provided strategic marketing direction through competitive analysis, customer requirement definition, demand forecasting, product pricing and promotion and marketing collateral creation.

Achievements:
• Managed full lifecycle of Enterprise Management products: Installation, Administration, Logical Volume Manager, Backup, Thin client.
• Regularly advised company President on Software Licensing Strategy.
• Served as Chairman of Licensing Sub-working group for Common Operating System Environment (COSE) System Management Working Group.

Early success with Sun as Solaris Product Marketing Manager, Sales Tools Product Manager and Major Accounts Program Manager.

 

EDUCATION
Master of Business Administration, Marketing (in progress), University of Colorado, Colorado Springs

Bachelor of Arts, History, University of California, Berkeley

 

CERTIFICATIONS & ADDITIONAL TRAINING
Siebel Sales Methodology Certified Trainer: Target Account Selling, Selling to Senior Executives, Channel Account Management Process (CHAMP)