Apple Watch: a New Category for Apple

Apple WatchAPPLE WATCH: A NEW CATEGORY FOR APPLE

On initial impression, some might say this seems like less of a watch and more an iPhone nano. While the iPhone 6 is an evolutionary change and larger than before, as I discussed in my last article here, the Apple Watch for Apple is a new product category with new ecosystems to go with it. I talk about the ecosystems next.

This is the dawn of a new platform for Apple, and though it’s clearly a “1.0” product shipping in early 2015, they got a lot right their first time out.

This is my second article on Apple’s recent launch posted on my other blog TechTrends. You can read about Apple Watch here.

Bill Petro, your friendly neighborhood technologist
www.billpetro.com

About billpetro

Bill Petro is a technology sales enablement and marketing executive with extensive experience in IT Service Management, Cloud Computing, SaaS, Virtualization, Automation, Storage, and Social Media.

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