Bill Petro is Director of Global Sales Enablement and Training at Cherwell Software. He develops the worldwide sales enablement program, delivers related training to Field Sales and drives sales productivity through effective sales processes, tools, and skills training. He is responsible for driving sales productivity with global account executives, pre-sales, partners, inside sales, and BDM teams to increase sales effectiveness.
Previously he served at Cisco Systems as Senior Manager, Sales Enablement Lead for Data Center Architecture. This portfolio includes Compute, Networking, Hybrid Cloud, Solutions & Applications, with attention on emerging markets in Big Data/Analytics and Security. As part of Cisco’s Worldwide Sales & Partner Training organization, he developed the plan to drive seller readiness while collaborating with key stakeholders, to ensure sellers had the skills and knowledge necessary to support the Worldwide Architecture initiatives and Product Launches. In addition to the overall enablement strategy, he defined function-based Learning Maps to support comprehensive enablement in support of Cisco’s Data Center businesses. Bill oversaw the content development and delivery strategy and ensured consistent messaging was integrated into all Sales communities and enablement programs.
Before this, he was Senior Manager, Cloud Sales Enablement and Business Development where he drove Sales and Partner enablement for the Cloud Management software portfolio, including the Self-service Catalog Portal and Orchestration engine, at Cisco’s Cloud and Virtualization Group. He owned cloud enablement from strategy to execution, developing the program, compiling the content and delivering in-person and webinar classes. Previously while in Product Management, he directed the Go-To-Market Program for the cloud portfolio. Before this role he was Business Development Manager at Cisco’s Advanced Services for Data Center practice, specializing in Cloud Computing. At that time he focused on long-term strategic opportunities and early adopter solutions, exploring business involving cloud architecture and virtualization service solutions.
At EMC Corporation he served as Field Marketing Executive and then as Senior Manager, Sales & Partner Development. He promoted solutions by building a unique value proposition and delivering it around the world. He trained sales reps and partner reps in how to identify and manage opportunities to improve forecasting and speed time to revenue. He enabled channel executives to strategize and prioritize initiatives with resellers to optimize mutual sales goals. As an in-demand speaker to executive-level customers, he helped craft custom solutions for their business challenges.
Before EMC, he held executive Marketing, Business Development and Sales positions at two software startup companies:
- USA.net pioneers of SaaS email, where he was Senior Director of Business Development.
- DMW Worldwide specializing in security software and telecommunication company billing, where he was Director of Corporate and Product Marketing.
While at Sun Microsystems, Bill held senior marketing positions in Product Management, Marketing, and International Market Development during which he helped rebrand the Solaris operating environment as he managed the systems and storage management product portfolios. He repositioned Sun’s Enterprise Management Software portfolio through a worldwide launch tour. He also internationally launched JavaTM technology as well as desktop, server, and supercomputer product lines, advising Press and Analysts.
Bill has been a featured speaker at numerous industry, government, university and technology events internationally, including: address at the JavaOne Conference, EMEA Java Day seminars, Singapore CIO Forums and Telcom Conferences, Latin America Telco Summits, government, military and education leaders in Beijing and Kuala Lumpur, Colorado Springs Celebrate Technology, Victoria BC Strategies for Public Sector Transformation, Asia Enterprise Computing Seminars and Network Business Seminars, Namibia Networkers Conference, Milan i2u UniForum, Universities in Colombia, Malaysia, and Taiwan, and Venture Capital briefings.
Bill has served on the Board of Advisors for the College of Business and Administration at the University of Colorado, Colorado Springs as well as the Board of the Colorado Institute of Technology Transfer and Implementation (CITTI).
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