Bill Petro is Senior Manager, Sales Enablement Lead for Cisco Systems Data Center Architecture. This portfolio includes Compute, Networking, Hybrid Cloud, Solutions & Applications, and Policy/Analytics/Security. As part of Cisco’s Worldwide Sales & Partner Training organization he develops the plan to drive seller readiness while collaborating with key stakeholders, to ensure sellers have the skills and knowledge necessary to support the Worldwide Architecture initiatives and Product Launches. In addition to the overall enablement strategy he defines function-based Learning Maps to support comprehensive enablement in support of Cisco’s Data Center businesses. Bill oversees the content development and delivery strategy, and ensures consistent messaging is integrated into all Sales communities and enablement programs.
Prior to this he was Senior Manager, Cloud Sales Enablement and Business Development where he drove sales and partner enablement for the Cloud Management software portfolio, including the Self-service Catalog Portal and Orchestration engine, at Cisco’s Cloud and Virtualization Group. He owned cloud enablement from strategy to execution, developing the program, compiling the content and delivering in-person and webinar classes. Previously while in Product Management, he directed the Go-To-Market Program for the cloud portfolio. Prior to this role he was Business Development Manager at Cisco’s Advanced Services for Data Center practice, specializing in Cloud Computing. At that time he focused on long term strategic opportunities and early adopter solutions, exploring business involving cloud architecture and virtualization service solutions.
He is widely recognized as a marketing and technology leader, leveraging over two decades of marketing leadership at industry leading companies. With over 6 years of experience at Cisco, 9 years at EMC and 11 years at Sun, along with four high-tech startups, he’s developed expertise in cloud computing, data center, virtualization, information storage, mobile and social technologies.
At EMC Corporation he served as Field Marketing Executive and Senior Sales & Partner Development positions and promoted their offering by building a unique value proposition and delivering it around the world. He trained sales reps and partner reps in how to identify and manage opportunities to improve forecasting and speed time to revenue. He enabled channel executives to strategize and prioritize initiatives with resellers to optimize mutual sales goals. As an in-demand speaker to executive-level customers he helped craft custom solutions for their business challenges.
Prior to EMC he held executive Marketing, Business Development and Sales positions at two software startup companies: DMW Worldwide specializing in security and telco billing, and USA.net, pioneers of web-based email.
While at Sun Microsystems, Bill held senior marketing positions in Product Management and International Marketing during which he helped rebrand the Solaris operating environment as he managed the systems and storage management product portfolios. He repositioned Sun’s Enterprise Management Software portfolio through a worldwide launch tour. He also internationally launched JavaTM technology as well as desktop, server, and supercomputer product lines, advising the press and analysts.
Bill has been a featured speaker at numerous industry, government, university and technology events internationally, including: address at the JavaOne Conference, EMEA Java Day seminars, Singapore CIO Forums and Telcom Conferences, Latin America Telco Summits, government, military and education leaders in Beijing and Kuala Lumpur, Colorado Springs Celebrate Technology, Victoria BC Strategies for Public Sector Transformation, Asia Enterprise Computing Seminars and Network Business Seminars, Namibia Networkers Conference, Milan i2u UniForum, Universities in Colombia, Malaysia, and Taiwan, and Venture Capital briefings.
Bill has served on the Board of Advisors for the College of Business and Administration at the University of Colorado, Colorado Springs as well as the Board of the Colorado Institute of Technology Transfer and Implementation (CITTI).
He earned his Bachelor’s Degree at the University of California, Berkeley and has done graduate work there and at the University of Colorado, Colorado Springs. He blogs on Technology Trends, Information Explosion, World Travel, Popular Culture, and History.
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