Bill Petro


Hitachi Vantara



Prior to this, Bill was Director of Global Sales Enablement and Training at Cherwell Software, a startup in the IT Service Management market, acquired by Ivanti. He developed the worldwide sales enablement program, delivered related training to Field Sales to drive sales productivity through effective sales processes, tools, and skills training. He was responsible for driving sales productivity with global account executives, pre-sales, partners, inside sales, and BDR teams to increase sales effectiveness.



Before this, he was Senior Manager, Cloud Sales Enablement and Business Development where he drove sales and partner enablement for the Cloud Management software portfolio, including the Self-service Catalog Portal and Orchestration engine, at Cisco’s Cloud and Virtualization Group. He owned cloud enablement from strategy to execution, developing the program, compiling the content and delivering in-person and webinar classes. Previously while in Product Management, he directed the Go-To-Market Program for the cloud portfolio. Before this role he was Senior Business Development Manager at Cisco’s Advanced Services for Data Center practice, specializing in Cloud Computing. At that time he focused on long-term strategic opportunities and early adopter solutions, exploring business involving cloud architecture and virtualization service solutions.




Before EMC, he held executive Marketing and Business Development positions at two software startup companies: DMW Worldwide specializing in security software and telecommunication company billing, and pioneers of SaaS email.



  • CiscoLive, San Diego
  • VMworld, San Francisco
  • EMC World, Las Vegas
  • JavaOne Conference, San Francisco
  • Java Day Seminars, EMEA
  • CIO Forums and Telcom Conferences, Singapore
  • Telco Summits, Latin America
  • Strategies for Public Sector Transformation, Victoria, BC
  • Enterprise Computing Seminars and Network Business Seminars, Asia
  • Networkers Conference, Namibia
  • i2u UniForum, Milan
  • Celebrate Technology, Colorado Springs

He has briefed business, government, military, and education leaders in Beijing and Kuala Lumpur, has spoken at Universities in Colombia, Malaysia, and Taiwan, and done Venture Capital briefings in Silicon Valley.



He blogs on Technology TrendsPopular Culture, and History.


Standard disclaimer: his blog articles do not represent his employer and are his own opinion.