HISTORY OF THE AVOCADO: THE SUPER BOWL FOOD
Why are avocados, especially guacamole dip, considered a required food for Super Bowl Parties? What’s the background?
California, which has 60,000 acres of avocado orchards, has an avocado growing season running from March through August… not exactly friendly to the date of the Super Bowl. The popular “Hass” variety does not ripen until March. So, where do Super Bowl Avocados come from?
In the run-up to the Super Bowl, 75% of all avocados shipped to the U.S. come from Mexico; the rest come from Chile. During the Super Bowl this year, American appetites crave over 80 million pounds of avocados, increasing tenfold in the last two decades. Avocados’ history goes back thousands of years to Mesoamerica.
What Changed with Avocados?
In 1994, NAFTA (the North American Free Trade Agreement) opened the U.S. market to Mexican-grown avocados. The Mexican Avocado industry began promoting guacamole as a Super Bowl food.
By far, Mexico is the largest exporter to the U.S., mainly from the western Mexican state of Michoacán. Indeed, over 300 million pounds of avocados are shipped to the U.S. from Mexico in the first three months of the year. In 2022, Mexico reported that more than 1,400 trucks left Michoacán for the U.S. every week, or a truckload every six minutes.
And this is just for Super Bowl season. Otherwise, the U.S. consumed over 2.8 billion pounds of the favored Hass avocados last year.
The Most Popular Avocado
The cultivar was first grown in the U.S. by Rudolph Hass in 1926 in La Habra Heights, CA; he even patented his avocado in 1935. In the U.S., the Hass cultivar makes up 80% of the crop and 95% of the California crop. Hass’ original tree spawned millions of others, and it is now grown elsewhere in the world, dwarfing the U.S. crop.
National Avocado Day
Super Bowl Sunday is not National Avocado Day, despite causing a spike in consumption. That’s not until July 31. Think of it as celebrating early.
Avocado, the secret identity of Super Food
Avocados have gotten considerable scientific study due in no small part to avocado marketing organizations wanting to change perspectives about “anti-fat” diets. Avocados have:
- Heart-healthy monounsaturated fat, combatting insulin resistance
- Omega 3 fatty acids, fighting Alzheimer’s
- Vitamins C, E, and K repair cellular damage
- Face masks for beauty, going back to the ancient Aztecs
My mother served me California avocados in salads back in the 1960s. Avocados are now used on toast and in the popular sushi called California Roll. It’s an Olympic treat; you get a bit of California, Japan, and Mexico.
Avocado Isn’t a Vegetable?
Surprisingly, it’s a fruit, or more specifically, a berry with a single large seed (pit).
Origin of the name Avocado
Going back to the 16th century, the indigenous Nahuatl language used in Mexico and El Salvador has a word ahuacatl that refers to the fruit avocado. It has been widely and erroneously reported in dictionaries and even previously by snopes.com that it also means testicle, but this is incorrect.
Instead, it appears that the word is used euphemistically as a slang term for the body part because of the similar shape and because avocados often grow in pairs.
Until the 1920s, the avocado was called the alligator pear (not a particularly appetizing association). The California Avocado Growers’ Exchange complained about it in 1927. It subsequently became known as the avocado pear or just avocado.
Avocado’s Delicate Ripeness
Though it is a fruit, it is not sweet; it’s more buttery. But like a pear, it has a particular date when it becomes “just right” for eating.
From a Facebook post:
Bill Petro, your friendly neighborhood historian