iPhone represents a phenomenal growth in user-generated data, as Joe Tucci alluded to in his EMC World 2008 keynote, when he said that by 2010:
- 70% will come from individual creation
- 85% will become the responsibility of organizations: YouTube, Flickr, Twitter, Google
We know that since the advent of the iPhone just over a year ago, Google has experienced a HUGE jump in mobile access to its site, primarily via this device with it’s image-rich Safari Mobile web browser. As Google mobile product manager Matt Waddell said back in March,
“We have very much hit a watershed moment in terms of mobile Internet usage. We are seeing that mobile Internet use is in fact accelerating… as many as 50 times more Web searches” vs. standard, so-called feature phones.
According to data released by M:Metrics, roughly 85% of iPhone users access the mobile Internet and almost 60% perform mobile web search. These numbers are dramatic and outstrip usage on other smart phones as well.
While the iPhone 2.0 firmware upgrade release will increase the appetite for end-user device consumption, including over-the-air downloads, the iPhone 3G will double or triple the data download speed over the first generation iPhone. Greater speed will likely mean greater consumption.
Cellphone tower triangulation has been a feature on the old iPhone as well as other mobile devices, but the new GPS capabilities of the iPhone 3G will mean even greater online data consumption.
The implications on data consumption, and on cloud computing with MobileMe can be significant. Apple used the term “cloud computing” at their announcement at the WWDC in San Francisco. The idea is that any item you change in your Calendar, Contacts, or Email will be near-instantly be changed in the cloud and be updated on your Macintosh (if you have one) or on a web-based tool on your Windows PC.
The service will be MobileMe, the rebranding of Apple’s .Mac service. It will be beefed up in space to 20GB of space and will cost $99/year. For those who already have .Mac, they’ll be automatically upgraded. This secure online server holds the information and pushes the updates to the other locations in seconds. On the Mac it will work with the native applications: iCal, Address Book, and Mail. On the PC it will work with Windows XP or Vista. On the handheld, it will work with the iPhone or iPod Touch. As Apple calls it, “Exchange for the rest of us.“
The PC web-based applications will be available from MobileMe at me.com. There will be mail, contacts, calendar, photo gallery, and iDisk, the online file storage. This is not the first time we’ve seen cloud computing, but it’s the first time we’ve heard Apple discussing it in a product launch. Cloud computing is the popular name for a number of different trends and technologies that involve online computing, data manipulation and storage.
I’ve been asked about the implications of cloud computing.
Isn’t my data on someone else’s server?
Yes, just like your email is at your ISP before you download it (via POP) and as it always is if you use IMAP email.
The trade-off here is the sense of insecurity in having your private data somewhere else (though Mozy encrypts it) compared to the flexibility of being able to access it anywhere that you can connect over the Internet. I gave up POP email years ago for the convenience of being able to collect it on the road, at work, at home, or from a hand held device, using server-side spam filtering and sorting. Another concern is:
If I can’t get online, won’t I be without access to my information?
Yes, unless it’s synced locally to your hand held (like an iPhone), or unless you have an offline copy. Technologies like Google Gears are making browser based information more persistent when disconnected.
Who knows what the future holds for other more powerful technologies.
Thanks for coming along.